For example, you could use a pre-existing video to create shorter clips that are better suited for social media platforms. This way you manage to increase your reach by expanding to different platforms and engaging broader audiences. You could also consider turning your video into a blog post or a podcast – This should help you cater to different audiences who might prefer different mediums. For example, the old souls that still prefer reading a well-crafted blog post over watching video content and for people on the move who enjoy listening to podcasts on their commutes or while exercising. Expanding a video into podcast format also allows you to explore in more depth the concepts of the original video.

Consider using customer testimonials for your facebook cover video. Using snippets of satisfied customers sharing their positive experience with your business will help you increase people’s trust in the quality of your brand. Positive testimonials are an invaluable resource, turning them into video content is a creative strategy to highlight their importance and leverage the good publicity, reinforcing confidence in your business.

If you’re looking to expand on your visual advertising you can always repurpose a video by extracting infographics. Infographics are a useful tool for representing complex information in a concise, visually- appealing manner. They’re also useful for strengthening digital presence and communication strategies.

With the right timestamps, urls and description you can create video rich snippets for google search. That way when people search for a question on google, they can watch a preview of your video for the answer. This can also encourage people to watch the full video increasing traction for it.

Another way you can repurpose video is through creating animated graphics and gifs. This type of bitesize content increases the brand’s visual advertising by offering eye catching video snippets that’s useful for increasing digital presence and attracting customers to your business.

You can always use the same video to promote itself by creating teasers. Creating short and intriguing teasers from your existing videos can generate curiosity and capture your audience’s attention. These teasers offer a sneak peek into your full content, encouraging viewers to explore your content further. They also have the added benefit of being highly shareable on social media driving new traffic to your brand’s page.

Another way of repurposing your video content is by turning B-roll footage into several shorter videos. These shorter videos help diversify your content as well as offer focused clips that extend the life of the original videos.

You can also use screenshots from your video to create an image carousel, by ordering images in a specific way to tell a visual story. The swipeable design of carousels encourages audience interaction and allows for presenting various aspects of the brand or highlighting key features.

A video is not just a single end-product but a versatile tool that can be repurposed to produce various elements of visual storytelling and advertising. Get creative with your video content and repurpose it into different formats that each leave a lasting impression.